Local Plans and Strategic Land Promotion

Bringing land forward for development can be a long and complex journey but with the right strategy, it can also be a real opportunity. At Arrow Planning, we support landowners, developers and promoters through every step of strategic land promotion, helping them understand what’s possible, when to act and how best to position their land for future growth.

We have a strong track record in promoting land through the Local Plan process – from large strategic sites to smaller parcels with untapped potential. Our experience includes securing allocations, supporting Green Belt release and shaping development strategies that reflect both local needs and wider planning objectives. Whether you’re just starting to explore your land’s prospects or ready to make a formal submission, we can guide you through the process with clear, practical advice.

How we support your strategic land promotion

Successful strategic land promotion is all about timing, evidence and knowing how to influence the Local Plan process. We regularly prepare Local Plan representations and have appeared at numerous Local Plan Examinations across the country, acting on behalf of landowners and developers.

Our work includes:

Reviewing the opportunities and constraints of a site.

Advising on the best promotional strategy, including Green Belt considerations.

Preparing robust submissions and evidence to support allocation.

Coordinating with your wider consultant team – such as transport, design, ecology and landscape specialists.

Identifying opportunities for partnership working where useful.

Engaging with Local Planning Authorities and key stakeholders throughout the Local Plan process.

Every site is different so we tailor our approach to your land, your objectives and the planning landscape of the local area.

If you’re considering strategic land promotion and want to understand your chances or simply talk through your options, we’re always happy to help. With the right strategy in place, your land could move from long-term potential to real development opportunity.